Návody, analýzy a trendy z oblasti webovej analytiky – must-read pre každého CMO. https://www.webanalytics.sk en-us Tue, 21 Apr 2026 15:11:46 GMT https://www.webanalytics.sk/meta-capi/co-skutocne-znamena-additional-conversions-reported-vo-facebook-events-manageri/ https://www.webanalytics.sk/meta-capi/co-skutocne-znamena-additional-conversions-reported-vo-facebook-events-manageri/ Vysvetlenie metriky „Additional conversions reported“ vo Facebooku. Sun, 16 Nov 2025 23:00:00 GMT Martin Botťánek sgtm capi konverzie https://www.webanalytics.sk/google-analytics/je-vysoky-podiel-konverzii-z-direct-none-nieco-co-potrebujete-riesit/ https://www.webanalytics.sk/google-analytics/je-vysoky-podiel-konverzii-z-direct-none-nieco-co-potrebujete-riesit/ Prehľad prípadov, kedy v Google Analytics uvidíte ako zdroj návštevnosti (direct) / (none). Wed, 05 Nov 2025 23:00:00 GMT Martin Botťánek shoptet (direct) / (none) https://www.webanalytics.sk/google-analytics/je-mozne-mat-v-google-analytics-100-presne-data/ https://www.webanalytics.sk/google-analytics/je-mozne-mat-v-google-analytics-100-presne-data/ Prečo nemá zmysel snažiť sa dosiahnuť v Google Analytics dokonale „presné“ dáta. Sun, 02 Nov 2025 23:00:00 GMT Martin Botťánek sgtm capi https://www.webanalytics.sk/google-tag-manager/standardne-meranie-pre-seznam-nakupy-cez-sgtm/ https://www.webanalytics.sk/google-tag-manager/standardne-meranie-pre-seznam-nakupy-cez-sgtm/ Meranie konverzií cez Seznam Nákupy pomocou sGTM. Thu, 30 Oct 2025 23:00:00 GMT Martin Botťánek sgtm sklik seznam nákupy https://www.webanalytics.sk/meta-capi/oplati-sa-riesit-facebook-capi-cez-sgtm-ak-pouzivate-shoptet/ https://www.webanalytics.sk/meta-capi/oplati-sa-riesit-facebook-capi-cez-sgtm-ak-pouzivate-shoptet/ Výhody Meta Conversion API implementovaného cez sGTM na Shoptete. Thu, 16 Oct 2025 22:00:00 GMT Martin Botťánek sgtm capi shoptet https://www.webanalytics.sk/google-ads/koniec-merania-konverzii-v-safari/ https://www.webanalytics.sk/google-ads/koniec-merania-konverzii-v-safari/ Výsledky testu, či odstraňuje najnovšia verzia Safari Click ID parametre. Sun, 14 Sep 2025 22:00:00 GMT Martin Botťánek safari gclid fbclid msclkid https://www.webanalytics.sk/google-ads/url-redacted-namiesto-nazvu-uctu-v-notifikaciach-od-google-ads/ https://www.webanalytics.sk/google-ads/url-redacted-namiesto-nazvu-uctu-v-notifikaciach-od-google-ads/ Prečo je v názve účtu [URL redacted]. Sun, 14 Sep 2025 22:00:00 GMT Martin Botťánek https://www.webanalytics.sk/google-analytics/preco-aj-po-vyluceni-domeny-v-list-unwanted-referrals-stale-vidim-sessions-s-povodnym-session-source-medium/ https://www.webanalytics.sk/google-analytics/preco-aj-po-vyluceni-domeny-v-list-unwanted-referrals-stale-vidim-sessions-s-povodnym-session-source-medium/ Vysvetlenie ako funguje List unwanted referrals v Google Analytics. Thu, 28 Aug 2025 22:00:00 GMT Martin Botťánek source / medium https://www.webanalytics.sk/google-tag-manager/shoptet-alebo-shopify-pohlad-weboveho-analytika/ https://www.webanalytics.sk/google-tag-manager/shoptet-alebo-shopify-pohlad-weboveho-analytika/ Porovnanie Shoptet vs Shopify z pohľadu kvality merania konverzií. Mon, 14 Jul 2025 22:00:00 GMT Martin Botťánek shoptet shopify konverzie https://www.webanalytics.sk/google-ads/primary-vs-secondary-konverzie-v-google-ads/ https://www.webanalytics.sk/google-ads/primary-vs-secondary-konverzie-v-google-ads/ Vysvetlenie rozdielu medzi Primary a Secondary konverziami v Google Ads. Thu, 26 Jun 2025 22:00:00 GMT Martin Botťánek konverzie https://www.webanalytics.sk/google-analytics/advanced-tracking-and-fingerprinting-protection-atfp/ https://www.webanalytics.sk/google-analytics/advanced-tracking-and-fingerprinting-protection-atfp/ Aký vplyv môže mať Advanced Tracking and Fingerprinting Protection (ATFP) na výkon kampaní? Thu, 01 May 2025 22:00:00 GMT Martin Botťánek atfp safari gclid fbclid msclkid https://www.webanalytics.sk/google-analytics/duplicitne-objednavky-v-google-analytics/ https://www.webanalytics.sk/google-analytics/duplicitne-objednavky-v-google-analytics/ Aké existujú možnosti na riešenie duplicitných objednávok v Google Analytics? Thu, 01 May 2025 22:00:00 GMT Martin Botťánek konverzie https://www.webanalytics.sk/google-tag-manager/ktore-slovenske-e-shopy-uz-pouzivaju-server-side-gtm-sgtm/ https://www.webanalytics.sk/google-tag-manager/ktore-slovenske-e-shopy-uz-pouzivaju-server-side-gtm-sgtm/ Zoznam slovenských firiem, ktoré využívajú server-side GTM v roku 2025. Wed, 23 Apr 2025 22:00:00 GMT Martin Botťánek sgtm https://www.webanalytics.sk/google-ads/co-je-to-offline-conversions-import-pre-google-ads/ https://www.webanalytics.sk/google-ads/co-je-to-offline-conversions-import-pre-google-ads/ Prehľad, ako funguje import konverzií do Google Ads z CRM. Sun, 23 Mar 2025 23:00:00 GMT Martin Botťánek crm offline conversions https://www.webanalytics.sk/google-tag-manager/ako-nastavit-uet-consent-mode-pre-microsoft-ads-a-microsoft-clarity/ https://www.webanalytics.sk/google-tag-manager/ako-nastavit-uet-consent-mode-pre-microsoft-ads-a-microsoft-clarity/ Nastavenie consentov pre Microsoft Ads a Clarity. Tue, 18 Mar 2025 23:00:00 GMT Martin Botťánek consent mode clarity https://www.webanalytics.sk/google-ads/chcete-skutocne-pochopit-vykonnost-vasich-kampani-nastavte-si-vhodny-atribucny-model-a-conversion-window/ https://www.webanalytics.sk/google-ads/chcete-skutocne-pochopit-vykonnost-vasich-kampani-nastavte-si-vhodny-atribucny-model-a-conversion-window/ Ako si zvoliť vhodný atribučný model a conversion window. Sat, 18 Jan 2025 23:00:00 GMT Martin Botťánek atribúcia conversion window https://www.webanalytics.sk/google-tag-manager/ako-upravit-alebo-uplne-odfiltrovat-parametre-z-url-pomocou-server-side-gtm-sgtm/ https://www.webanalytics.sk/google-tag-manager/ako-upravit-alebo-uplne-odfiltrovat-parametre-z-url-pomocou-server-side-gtm-sgtm/ Ako upraviť alebo úplne odfiltrovať rôzne parametre z URL. Thu, 02 Jan 2025 23:00:00 GMT Martin Botťánek sgtm gdpr https://www.webanalytics.sk/google-analytics/ako-vyhodnocovat-ai-traffic-v-google-analytics/ https://www.webanalytics.sk/google-analytics/ako-vyhodnocovat-ai-traffic-v-google-analytics/ Návštevnosť z ChatGPT, Claude a Gemini v Google Analytics. Thu, 07 Nov 2024 23:00:00 GMT Martin Botťánek llm https://www.webanalytics.sk/google-tag-manager/server-side-tracking-sgtm-najlepsie-investovanych-50-eur-do-marketingu/ https://www.webanalytics.sk/google-tag-manager/server-side-tracking-sgtm-najlepsie-investovanych-50-eur-do-marketingu/ Koľko stojí nastavenie sGTM? Mon, 02 Sep 2024 22:00:00 GMT Martin Botťánek sgtm stape https://www.webanalytics.sk/google-analytics/riesenie-problemu-so-source-medium-google-cpc-a-campaign-organic-alebo-not-set/ https://www.webanalytics.sk/google-analytics/riesenie-problemu-so-source-medium-google-cpc-a-campaign-organic-alebo-not-set/ Riešenie problému s campaign == (organic) alebo (not set). Mon, 26 Aug 2024 22:00:00 GMT Martin Botťánek source / medium unassigned (not set) https://www.webanalytics.sk/google-analytics/neprimerany-narast-directu-v-google-analytics-a-problem-s-google-cpc/ https://www.webanalytics.sk/google-analytics/neprimerany-narast-directu-v-google-analytics-a-problem-s-google-cpc/ Nárast Direct-u v Google Analytics. Sun, 04 Aug 2024 22:00:00 GMT Martin Botťánek (direct) / (none) https://www.webanalytics.sk/google-analytics/oneskorenie-dat-v-google-analytics-4/ https://www.webanalytics.sk/google-analytics/oneskorenie-dat-v-google-analytics-4/ Má zmysel vyhodnocovať údaje v Google Analytics v ten istý deň? Tue, 30 Jul 2024 22:00:00 GMT Martin Botťánek (direct) / (none) https://www.webanalytics.sk/google-ads/preco-google-nemoze-za-odlozenie-konca-3rd-party-cookies-v-google-chrome/ https://www.webanalytics.sk/google-ads/preco-google-nemoze-za-odlozenie-konca-3rd-party-cookies-v-google-chrome/ Všetko o konci 3rd party cookies v Google Chrome. Sun, 28 Jul 2024 22:00:00 GMT Martin Botťánek cookies google chrome https://www.webanalytics.sk/google-tag-manager/co-je-to-google-first-party-mode-a-ako-funguje/ https://www.webanalytics.sk/google-tag-manager/co-je-to-google-first-party-mode-a-ako-funguje/ Ako funguje Google Tag Gateway resp. Google First-Party Mode. Sun, 14 Jul 2024 22:00:00 GMT Martin Botťánek google tag gateway google first-party mode